Why Marketplaces Aren’t the Same Everywhere: Lessons from the U.S., Latin America, Europe, and the Middle East
When people talk about “marketplaces,” the conversation usually starts and ends with Amazon. And sure, Amazon has rewritten the rules for what consumers expect, at least in the U.S. But once you step outside that bubble, it becomes obvious: marketplaces are not created equal. Each region has built its own version of what a marketplace…