Nelson

Nelson Brandao Filho

Technology & Product Leadership

ABOUT ME


I’m Nelson Brandao Filho, a technology and IT leader with a passion for creating real impact in global businesses. With nearly two decades in digital transformation and eCommerce, I focus on using technology to solve challenges, improve customer experiences, and drive sustainable growth.

  • Based in
    Spain
  • Languages
    English, Portuguese, Spanish

Professional Summary

I’ve led major projects across industries like eCommerce and IT consulting, working with companies such as Nestlé, Schneider Electric, Dufry, Proxys Group and WebStorm. My experience includes building and scaling IT departments, managing eCommerce platforms in 50+ countries, and supporting digital ecosystems across global teams. 

My Approach

I bring a mix of strategy and hands-on leadership to every project, focusing on agile methods, practical solutions, and a strong team culture. I’m committed to building products that make a difference and mentoring future tech leaders along the way. Outside of work, I’m constantly exploring the latest in AI and digital ecosystems.

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KEY SKILLS

Digital Transformation & IT Leadership

I lead IT transformations that drive growth, overseeing strategy, systems, and global teams to ensure projects align with business goals.

eCommerce Development & Optimization

I build scalable eCommerce platforms tailored to global and local markets, enhancing customer experience and supporting revenue growth.

Agile & Product Management

I manage cross-functional teams using agile methodologies, focusing on efficient product delivery and alignment with business objectives.

Data-Driven Decision Making

I leverage AI and data analytics to guide strategic decisions, using insights to enhance product performance and customer satisfaction.


EXPERIENCE

Technical Product Manager - Schneider Electric

2022 to present

Led the global Product Experience Management (PXM) platform for 70+ countries, streamlining product data integration and enhancing operational efficiency. Implemented an API-first approach, improving data flexibility and reducing time-to-market by 50% through automation.

Global IT Digital Architect - Dufry (World Duty Free)

2021-2022

Designed strategic digital solutions to enhance operations and increase adoption by aligning technology with business needs. Optimized tech environments and led technical design to boost project efficiency and delivery timelines.

Senior Project Manager - Nestlé

2019-2021

Led Adobe Commerce (Magento) integration across 80+ countries, aligning digital strategy with global business goals. As Product Owner of a DevSecOps pipeline, enforced vendor best practices, enhancing service quality and informed decision-making across regions.

Head of IT - Proxys Group

2016-2019

Led IT operations for multiple business lines, including eCommerce and SAP consulting. Managed the SAP Business One migration to SAP HANA and developed a WMS on SAP, enhancing operational efficiency. Scaled the IT team from 8 to 50 and launched a SaaS spin-off, opening new business avenues.

Head of IT - Digital Hub Interactive

2015-2016

Oversaw digital product management, focusing on data integration and optimization to enhance user experience. Led agile development teams in delivering tailored eCommerce solutions that supported business growth and client engagement.

CTO - WebStorm

2008-2015

Led eCommerce strategy, doubling annual revenue by establishing a project office and optimizing operations. Managed a team of 40, promoting continuous improvement, and launched a new branch in an underserved area, partnering with universities to develop local talent.


EDUCATION

Getulio Vargas Foundation - FGV

2018-2021

Strategic and Economic Management of Business

Positivo University

2009-2011

Strategic Project Management.

Federal University of Technology - Parana

2003-2007

Analysis and Development of Systems.


LICENSES & CERTIFICATIONS

  • ITIL 4 Managing Professional
  • ITIL Planning, Protection and Optimization
  • ITIL Service Offerings and Agreements
  • ITIL Release, Control and Validation
  • ITIL Operational Support and Analysis
  • ITSM based on ISO/IEC 20000
  • Information Security Foundation based on ISO IEC 27002
  • Green IT Citizen
  • Professional Scrum Master (PSM I)
  • COBIT Foundation
  • ITIL Foundation

SKILLS

eCommerce
100%
Digital Transformation & IT Leadership
100%
Cross-Functional Team Management
92%
Adobe Commerce
80%
ITIL
85%
Agile Methodologies
90%
Global Strategy & Operations Alignment
90%
Vendor Management
85%
Talent Development
87%

IN THE SPOTLIGHT: ARTICLES & PRESENTATIONS

  • All
  • Videos
  • Publications

CONTACT


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