ecommerce

Why Marketplaces Aren’t the Same Everywhere: Lessons from the U.S., Latin America, Europe, and the Middle East

When people talk about “marketplaces,” the conversation usually starts and ends with Amazon. And sure, Amazon has rewritten the rules for what consumers expect, at least in the U.S. But once you step outside that bubble, it becomes obvious: marketplaces are not created equal. Each region has built its own version of what a marketplace…

The Middle East Isn’t Waiting Its Turn: Inside a Region Building Its Own Digital Engine

This article started with a conversation. I was chatting with Prakhar Agarwal, someone who’s been working across the Middle East’s tech scene, and he said something that stuck: “Honestly, the Middle East is one of the most impressive markets right now. Even with all the global instability, it’s just accelerating.” That one line sent me…

Europe’s E-Commerce Boom: €565 Billion, Strong Foundations, and a World That’s Getting Messy

While the spotlight’s often on the U.S. with all its tech drama and political fireworks, there’s something way more grounded happening across the Atlantic. E-commerce in Europe is booming. Not in a flashy, hype-driven way, but in a solid, steady, “we’re building something that lasts” kind of way. A new Forrester report lays it out…

Temu, Amazon, and Zulily Are Rewriting the Rules of Online Shopping

In 2025, e-commerce isn’t just evolving, it’s getting a full reset. Consumers want fast shipping, smart recommendations, and deals that actually feel worth it. In response, platforms like Temu, Amazon, and Zulily are changing how they do business, and it’s not just a few tweaks around the edges. These are real shifts in how online…

Marketplace vs. Direct Sales (Part 2): Winning Strategies for Large Enterprises

In my last article, we looked at the tug-of-war between marketplaces and direct sales, a dilemma that many large enterprises face. Since then, I’ve had some great conversations with industry peers, including Maykol Rypka, Co-Founder and CGO at Nordware, about real strategies that companies are using to balance both models without self-sabotaging their distribution networks….