Resilient teams don’t just survive—they adapt, learn, and thrive. As organizations embrace distributed work, the need for resilient IT teams has never been greater. More than just handling technical challenges, these teams are the backbone of global operations, requiring strength in communication, flexibility, and a commitment to continuous improvement. Recently companies like Amazon have recently…
Personalization has taken centre stage for consumer engagement and satisfaction in the eCommerce space. But could personalization move beyond fitted suggestions only, and give the consumer the chance to make their preferred product? There lies the AI-powered generative design, which is an advancement in the industry whereby consumers can order various product designs. What Is…
Successfully budgeting for IT requires a keen alignment between IT activities and organizational goals. Understanding the set targets is essential in this process. IT leaders must ensure that their budgets are grounded in clear business objectives, allowing them to verify that every planned expenditure serves a higher purpose and contributes to the overall strategy of…
Nelson Brandao is a Technical Product Manager with nearly 20 years of experience in digital transformation, eCommerce, IT governance, and project management. He specializes in aligning technology with business goals to create impactful solutions across industries.
In the contemporary era of eCommerce, AI-powered personalization in customer relations is becoming what business sense calls the new normal. This is no longer just an emerging trend or a ‘print advertisement’ marketing approach; I personally think it will change the whole paradigm of e-commerce. The expectations of consumers today and businesses adopting AI are…