Author: Nelson Brandao Filho

AI-First Moves: What Business Leaders Should Learn from Klarna, Booking, and Amazon

Suddenly, everyone wants to be AI-first. From boardroom pitches to investor calls, companies are scrambling to show they are not just experimenting with AI but embedding it into their core. Amazon, Booking.com, and Klarna have all stepped into the spotlight, making big moves and bold claims about their AI strategies. But are these decisions as…

The Platform That Survived Three Owners: The Journey from Open Source eCommerce to Corporate Giant

When I first started working with eCommerce back around 2010, everyone was talking about a platform that was changing the game. It wasn’t the prettiest, nor the easiest to use – far from it! – but it offered something no other platform had at the time: almost complete freedom to do whatever you wanted. I’m…

Can You Really Replace ChatGPT with a Local LLM? Lessons from a Hands-On Test

It started as a simple test. A question that I kept circling around while watching the AI hype grow: what if I stop using OpenAI’s assistant and run my own local model instead? No APIs, no third-party servers, full privacy, total control. Could it work? Could I actually replace a commercial-grade AI assistant with an…

We’re Not Seeing the Whole Picture: Why Product Teams Need a Closer Look at Experience

We talk a lot about metrics in product management. Activation rates. Conversion funnels. Session length. But here’s the thing nobody really likes to admit: most of our metrics stop at the edge of the app. We assume what happens after a feature ships is someone else’s problem. Support will handle it. IT will troubleshoot it….

Will the EU’s Digital Markets Act Kill Platform Lock-In?

I work in digital product strategy, and I’ve spent the last 20 years watching how tech giants have mastered one thing above all else: lock-in. Whether it’s Apple making it a pain to leave the App Store, Meta owning your identity across platforms, or Google gently nudging you into their services with every click, these…