Thought Leadership

MarTech: From Toolbox to Growth Engine

Modern marketing revolves around MarTech as its core element which drives campaigns effectiveness and provides insights for teams to connect with audiences on a larger scale successfully. Despite investments over the years in MarTech tools and platforms by various organizations many still struggle to leverage its complete capabilities. The reason behind this challenge lies in…

M&A Strategies: Adapting to a New Era of Deals

Mergers and acquisitions (M&A) have long been tools for growth, but today, they’ve become something much more strategic. In a world dominated by technology, sustainability, and market disruption, M&A is no longer just about acquiring businesses—it’s about acquiring capabilities, innovation, and alignment with long-term goals. 2024 has shown us that the companies winning the M&A…

Is Burnout a Feature or a Bug in Tech?

Burnout in tech has become an all-too-familiar topic—whispered in meetings, dismissed as part of the grind, and sometimes even glorified as a badge of honour. But is burnout truly unavoidable in an industry that thrives on speed and innovation, or is it a systemic flaw we’ve yet to address? The reality is that burnout feels…

3 Tools Making Work Smarter, Faster, and Easier

Navigating the complexities of modern business requires more than just hard work; it demands the right tools. Whether you’re streamlining planning processes, automating workflows, or improving revenue management, having robust platforms can make all the difference. Here’s an in-depth look at three tools that are redefining how teams work and achieve results. 1. Anaplan: Revolutionizing…

Why Annual Planning Needs a Major Makeover

Let’s be honest: annual planning is starting to feel… well, a little outdated. Locking down a whole year’s plan and hoping nothing major changes? That sounds nice in theory, but we all know that’s not how business works today. Companies are navigating rapid changes, and we need planning that’s just as agile. Over the years,…