Successfully budgeting for IT requires a keen alignment between IT activities and organizational goals. Understanding the set targets is essential in this process. IT leaders must ensure that their budgets are grounded in clear business objectives, allowing them to verify that every planned expenditure serves a higher purpose and contributes to the overall strategy of…
Nelson Brandao is a Technical Product Manager with nearly 20 years of experience in digital transformation, eCommerce, IT governance, and project management. He specializes in aligning technology with business goals to create impactful solutions across industries.
In the contemporary era of eCommerce, AI-powered personalization in customer relations is becoming what business sense calls the new normal. This is no longer just an emerging trend or a ‘print advertisement’ marketing approach; I personally think it will change the whole paradigm of e-commerce. The expectations of consumers today and businesses adopting AI are…
In today’s fast-paced world, combining innovation and entrepreneurship is crucial for professionals aiming to drive impact within organizations. Throughout my career, I’ve transitioned from technical roles to leadership positions, and along the way, I’ve learned how technology can be a powerful force for change in business. With almost 20 years of experience in project management, IT…