eCommerce has advanced significantly, yet security remains a primary concern. Hacks, account theft and fraudulent activities all pose potential risks to users. Multi-Factor Authentication (MFA) might not be a revolutionary tool, however, it has seemed to gain considerable importance in securing users. The key is not overdoing security but ensuring that the security in place…
Modern marketing revolves around MarTech as its core element which drives campaigns effectiveness and provides insights for teams to connect with audiences on a larger scale successfully. Despite investments over the years in MarTech tools and platforms by various organizations many still struggle to leverage its complete capabilities. The reason behind this challenge lies in…
Mergers and acquisitions (M&A) have long been tools for growth, but today, they’ve become something much more strategic. In a world dominated by technology, sustainability, and market disruption, M&A is no longer just about acquiring businesses—it’s about acquiring capabilities, innovation, and alignment with long-term goals. 2024 has shown us that the companies winning the M&A…
Another year down, and what a year it’s been. While we all know technology never sleeps, 2024 really showed us what happens when innovation takes a double espresso and works overtime. From AI breaking into every corner of business to e-commerce redefining itself yet again, let’s take a moment to reflect on the trends and…
Fraud prevention is a critical challenge for e-commerce businesses, especially when operating globally. Fraud doesn’t look the same everywhere—markets like Brazil and Mexico face high levels of fraudulent activity, while Europe benefits from stricter regulations that have reduced fraud rates. To succeed globally, businesses must strike a balance between creating a standardized framework and adapting…