Author: Nelson Brandao Filho

AI-Driven Personalization: Elevating eCommerce to New Heights

In the contemporary era of eCommerce, AI-powered personalization in customer relations is becoming what business sense calls the new normal. This is no longer just an emerging trend or a ‘print advertisement’ marketing approach; I personally think it will change the whole paradigm of e-commerce. The expectations of consumers today and businesses adopting AI are…

Driving Digital Transformation: Insights from a Global Tech Leader

In today’s fast-paced world, combining innovation and entrepreneurship is crucial for professionals aiming to drive impact within organizations. Throughout my career, I’ve transitioned from technical roles to leadership positions, and along the way, I’ve learned how technology can be a powerful force for change in business. With almost 20 years of experience in project management, IT…

Infographic: Agile vs Waterfall